May 21 Redux

So you've died, gone to heaven or hell, and you're back to report on the experience and hopefully sell a few books or DVD's. What am I to make of that in light of Hebrews 9:27 "people are destined to die once...". We just went through the  May 21st scam and now this primordial ooze of heaven and hell visitors selling stuff. Is there no end to the gullibility of folks willing to ignore scripture and play with fairies and goblins?